01
Executive Summary
3–4 hrs
Daily on Messaging
What We Heard
You run 24 properties across three markets, Nashville, Gatlinburg, and Blue Ridge, generating $2.8 million in gross bookings a year. You have two VAs and a cleaning crew, but as you said it clearly on the call: "I'm still the bottleneck on everything." Every guest message, every pricing decision, every new listing runs through you.
The numbers tell the story. Three to four hours a day on guest messaging, the same questions, over and over: "What time is check-in? Can we get early check-in? Is the hot tub working?" Your VAs try to help, but they don't always know the answer, so it bounces back to you. When you went to Mexico for a week in March, you came back to 340 unread messages. You spent the first two days of your vacation answering them from the pool.
"I want to be the director, not the typist."
Sarah Mitchell, discovery call
And on the revenue side, you told us you use PricePulse Intelligence but "kind of just set it and forget it." You get recommendations but don't always follow them. You manually adjust for big events, NASCAR in Nashville, fall colors in Gatlinburg, but half the time you forget or adjust too late. You estimated $3,000 in lost revenue from unoptimized pricing during just that one week in Mexico.
"I want something that actually optimizes pricing on its own, not just gives me a dashboard to stare at. Like, I want to wake up and see 'Hey, we adjusted prices for the NASCAR weekend, you're going to make an extra $4,200.' Not 'Here are 15 recommendations, please review them all.'"
Sarah Mitchell, discovery call
What We Propose
Two phases, built in sequence. Phase 1 delivers a Guest Messaging Agent with a property-level Knowledge Base, the foundation that makes every guest response accurate and on-brand. The agent drafts responses in Sarah's voice; she approves before anything goes out. Over time, it learns what she approves and what she changes. Phase 2 delivers a Revenue Management Agent that actually executes pricing optimization, not a dashboard, but an agent that wakes up, sees the NASCAR weekend coming, adjusts the rates, and sends Sarah a summary: what changed, why, and how much extra revenue it's projected to capture.
You were clear about how you want this to work: "I want the guest to ask a question and get the right answer immediately, without me. And if it's something that actually needs my attention, I want it flagged for me, not buried in 340 messages." That's exactly how we build it. You start with approval on everything, and you graduate to autopilot on the things you trust. You always keep the override.
This is the proposal that delivers exactly that.